Hi, I’m Breffni-Anne — a writer, creator, and slow living advocate based in Co. Waterford. I create content rooted in authenticity, craft, and a genuine love for the things I share. I won’t promote something I wouldn’t use myself, and I won’t partner with a brand whose values don’t align with mine.

What I can offer is an audience that trusts me, content that feels real rather than sponsored, and a voice shaped by over a decade of professional writing and marketing experience — including two Spider Awards, published magazine features, and campaigns for brands like Visit Waterford.

If you’re a brand that cares about quality over quantity, that values authenticity over reach, and that believes in the kind of slow, intentional living I write about every day, then we are probably a very good fit.

food & drink sustainability home & living books & stationery wellness travel irish brands parenting
Breffni-Anne

why work with me

award-winning background

Two Spider Awards including Best Digital Brand and Best Collaboration. Over a decade of professional writing, content strategy, and brand management experience.

authentic voice

My content is rooted in real life: the Irish countryside, home cooking, slow days, and genuine lived experience. Audiences can tell the difference, and so can brands.

professional chef background

Nearly a decade working in professional kitchens means recipe development is not just a content format for me — it’s a genuine craft I bring real skill and knowledge to.

published writer

Features in The Planet Calls and Mother Earth magazine, plus long-form campaign work for Visit Waterford. Content that goes beyond captions and into real storytelling.

niche audience

A small but highly engaged community of people who are actively seeking products, experiences, and brands that align with their values.

values-led always

I only work with brands I genuinely believe in and would use myself. That means every partnership feels honest — because it is.

how we can work together

social content and UGC

social content & ugc

lifestyle content in a natural setting

Authentic photo and video content created in my Irish countryside home. Ready for your organic social channels or paid campaigns.

sponsored blog posts

sponsored blog posts

long-form features written in my voice

Brand features woven naturally into my blog, written the way I write everything — honestly, warmly, and with real care for the reader.

brand ambassador

brand ambassador

an ongoing relationship built on trust

For brands that want more than a one-off post. A longer term partnership woven naturally into my content over time, building genuine familiarity and trust with my audience.

newsletter features

newsletter features

a spot in coffee & croissants

A dedicated feature in my Sunday slow living newsletter, reaching an audience who have actively chosen to spend their Sunday morning with me.

affiliate partnerships

affiliate partnerships

honest recommendations, fairly rewarded

Products I genuinely use and love, shared with my audience through affiliate links. Only ever things I would recommend regardless of commission.

workshops

workshop facilitation

slow living, writing & content workshops

In-person or online workshops on slow living, long-form writing, or content creation for small businesses. A more personal way to share what I know.

proof of work

words are easy.
here’s the evidence.

From Spider Award-winning brand campaigns to published magazine features and long-form tourism content — my portfolio shows the range, quality, and depth of what I bring to every project.

view my work
portfolio preview
portfolio preview
portfolio preview
portfolio preview
get in touch

have something else in mind?

I’m always open to creative collaborations that don’t fit neatly into a category. If you have an idea, a brief, or just a feeling that we might be a good fit, I’d love to hear from you. The best partnerships often start with a simple hello.

say hello